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Sometimes we spend so much time focusing on the details, but the real point is simpler than that: get outside, clear your head, and enjoy the ride. After all, we're all looking at the same view anyway.
Summer riding is great. Squinting for 20 miles? Not so much.![]()
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That’s where Da Brim comes in. It attaches right to your helmet and gives you a little extra shade for those long sunny rides. Honestly, kind of genius. Come get yours at the shop today!
New to Madison and looking for a place to ride? We've got you.![]()
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Whether you're looking for a casual cruise around town, a scenic ride through the countryside, or something that'll leave your legs questioning your decisions, there are some pretty great options around here.![]()
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We've rounded up a few local favorites to help you get started. Which one are you checking out first?![]()
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Source: Visit Madison![]()
Photos: Visit Madison, Devil's Lake State Park, Wisconsin DNR, Singletracks.
Looking back at a few rides from years past and remembering that bikes have always been about more than just the ride.![]()
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It's the places you end up, the people you meet, the stories you come home with, and all the little moments in between. That's what keeps us riding.![]()
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Got a favorite ride memory?
Not sure what to get Dad for Father's Day? You could get him another mug... or you could get him a bike. 🚲![]()
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One of those options is a lot more fun. 😏