It’s happening this Saturday!  Group ride leaves from Camrock Cafe at 2pm. There will be beer from Surly Brewing available for all you thirsty folks with prizes and games available to everyone!  We’ll be there with some fun activities for all to partake in.  Members of CORP  can also enjoy their annual party beginning at 5pm at the cafe.  Come, be jolly, and let’s ride some fat tired bikes!  More info here!

**Closing at 2:30pm on Sat 12/5**

Happy Thanksgiving!

Depending on who you talk to the idea of Thanksgiving can either posses a positive or negative connotation, and sometimes, it can even get political.  Now, I’m not here to really dissect one or the other, but most people here in the US of A have a couple of days off this time of year.  What I ask of you is to think how are you going to approach the next couple of days?

Are you going to choose to be stressed out about family or that you will have a mountain of things at work to go back to?  Are you going to be concerned that all the food is going to destroy your current diet plans or dread the foreseeable travel either by car or plane or train?

I recently found this video about stress, take a peek if you have a couple of minutes…

Basically, the video explains that we as humans have the unique ability to change the way we feel. I would really like to believe that you CAN CHOOSE to feel great!

You might start to feel excited about the rare chance you get to see all your family members OR that work doesn’t have to control your life.  Maybe you can start to appreciate the bounty of homemade food that you and your loved ones prepared or that maybe a 4 hour drive or 6 hour flight is all worth it to see the ones you love.

Some of you might find this fluff or nonsense, and, maybe it is.  However, I would like to believe that we have much more control over our mood than we tend to think.  I chose to NOT hate on the 5 people in front of me that ordered the most complicated and time-consuming coffee-like beverage at my local cafe this morning (it gave me time to read the paper before heading to work!) just like I choose to NOT stress out when it starts pouring on me while biking home.  Someone once told me that time is the one thing that you can never get back.  So, are you going to spend time being upset and frustrated OR appreciative and happy?

So this is part of the reason we close the shop on ‘Black Friday.’  If you care for your friends and family, then spend the time with them instead of rushing off to buy things you probably don’t even need in the first place, and be mindful when you are together.  Listen, laugh, cry, and really be present. Be there for them (and yes, put your phone down!).

In the end, I hope you all have a great time with whatever you all do, with whomever you choose to spend the next couple of days with.  Happy Thanksgiving everybody from me and everyone at Rev!


Thurs Night Rides are on!

It happens every year around April and May.  You wake up one day and take a peek outside.  You see the snow has melted so you check the weather online.  The week looks promising with temps between the 40s and 50s.  If you haven’t been riding much through the treacherous winter, you get excited at the idea of riding again.  Finally breaking a bad case of cabin fever, you grab your bike from your basement/garage and bring it over to your local bike shop.  Then you realize that everyone else in Madison is thinking the same thing you are and you have to wait a couple of weeks to get your bike back.  Oof.

So here’s a friendly reminder to bring your bike in now!  If you’ve been riding it this past year, your bike(s) most likely need some repair work.  Advantages of taking it in now?  In Spring and Summer, you don’t have to deal with the long repair wait!  For most of the busy season our tune up cue can be 2 – 3 weeks long.  If you bring it in now, we will do a free check over in the Spring.  If the bike wasn’t ridden in the snow or doesn’t show a tremendous amount of use, we will lubricate and grease components as necessary at no charge.  Turn around time right now is about 2 days (depending on if we have to order parts or not).  If you have gotten a full tune up or restoration by us this year, we will knock 15% off your next full tune.  Remind your family and friends!

We’re keeping ourselves busy with some great new bike builds and are very excited for Winter riding and the upcoming Spring.!

Cea's custom painted Surly Disc Trucker!

Revolution Cycles can now do custom powerder coating! So if you’ve ever wanted to change your bike color or clean up all the dings and rust from a frame, we can help you out with that! This is a Surly Disc Trucker we recently built up for a customer and we did it up in deep blue with a gloss flake finish. It turned out great! Send us an email or drop by with any questions.


I got into cycling about a decade ago and right off the bat, I felt this surge of independence.  There was no parking hassle and I got excercise everyday.  It felt mentally and physically uplifting to use the power of my own legs to do one of the most essential things in life: transportation.  I will admit, when I first got into bicycles, I rode fast.  Just making the world a blur as my pedals spun as fast I could get them to.  Back then, for me, it was about the fastest time to get to my destination with no real goal other than I was just so excited to get on my bike.

Today, I’ve changed my tune a bit.  Still, everyday I acknowledge the great things the bike does for me, just at a much slower pace.  What I realize now after riding and helping people with bikes for ten years is that cycling is an experience.  Whether it’s getting ready to blast up hills in the Driftless area or prepping your panniers for groceries, every ride has it’s purpose.  That purpose can be exploration, commuting to work, exercise, or recreation with friends.  For us bike shop employees, we must encourage people to have a great experience on their bikes.  To remind them that cycling is good for our minds and bodies as well as for our community.  But most importantly, we want you to notice how beautiful the world is.  That there is an inherent difference between how you experience life in a car verses on a bike.  We want you to get excited about riding just like we do everyday.

Next time you swing your leg over your bike, I want you to be conscious of your senses.  Take in a big breath of cool fresh air.  Feel your heart pumping faster.  Notice the colors on the trees.  Wave to a stranger.  Take a detour maybe to a new cafe or restaurant you’ve never been to.  Even notice that smile that you’re making.  These are things you can’t necessarily do in a car.  This is how I choose to experience the world and why I continue to leave my car keys at home.  Don’t be a ‘pathlete,’ enjoy every second and know that you can do and enjoy a lot in life on a bike.  Eddy Merckx said it best, “Ride as much or as little, or as long or as short as you feel. But ride.”


Photo by Surly Bikes

The buzz around the Surly Wednesday has been very high.  How could it not be?  Surly makes such great products and they are always pushing the design envelope.  Well, next week we will have a Small, Medium, and Large of the Wednesday completes!  Once these three are gone, they won’t be available until January.  Can’t believe we’re getting excited for Winter!  Give us a call or drop by if you are interested in getting one of these!


We just added a couple more sessions for our Comprehensive Class!  Check them out on our school’s link.  If anyone is interested in taking a Basics or Wheel Building class, just send us an email at