Revolution Cycles


What is mountain bike month you ask?  Well, this is going to be a month that the Rev crew will be spending a lot of time on mountain bikes, camping and having a grand time in nature.  Everyone or anyone is welcome to join us!  August and September are hosts to some truly amazing mountain bike events here in the Midwest.  The first one being this weekend for Single Speed USA (National) race at Levis Trow Mounds trail in Neilsville, WI (facebook).  Wisconsin won the slot to host it so let’s show the country how amazing our trails are and what better way than to shred them on one gear!  This is not going to be an easy race but the debauchery that follows makes it worth it all.

Then there is CORP Fest hosted by the hardworking folks at Capitol Off Road Pathfinders.  This is a celebration for all the volunteer hours that went into these great local trails.  Join us for fun activities and trail riding at the beautiful Bluemounds State Park.  There are going to be so many improvements and additions to the exsisting mountain bike trail systems in the upcoming years.  Learn all about them in a couple of weeks. So exciting!

Then there is Labor Day weekend!  We have been going to Copper Harbor MI for Copper Harbor Fest for the last 7 years.  If you didn’t know, Copper Harbor has become a mecca for mountain biking in the Midwest.  This trail brings thousands of people from across the country to shred some U.P. singletrack.  Nestled in the clear waters of Lake Superior, it has some awe inspiring views and terrain.  Worth a visit just to take a dip in the cool lake!  Which is always a great way to end this grueling ~30mi race with ~3000 ft of climbing.


Revolution Cycles is experiencing a tremendous growth lately.  We’ve doubled our workforce and inventory in the last two years.  We love working on all of your bikes, but witihin the next couple of weeks, we’re going to finally take some much needed time to ride OUR bikes.  Posted above is our open hours for the August and September.

Anyone interested in mountain biking, drop by and ask us about it.  Not only are there great trails in our lovely state of Wisconsin, there are so many just biking distance from our capitol.  Lastly, come hangout with us on our Thursday Night Rides!  Updates weekly on our facebook on where and when to meet.  It’s a casual ride out to Quarry Ridge in Fitchburg.  Ride as much or as little singletrack as you want but we all ride together!

We’re excited for the next couple of weeks, hope you can join us or at least hope you all are getting out there for some Summer fun!

Brett Stepanik on The Radavist

So proud of you Brett!  Our very own part-time wrench / full time photographer (check out is work here) is taking on the tremendously difficult Tour Divide Race for the second time!  This is a ~2700mi race that spans the Continental Divide trail; from Banff Canada to Anelope Wells New Mexico.  To get an idea what these racers must endure, I highly encourage watching the Ride the Divide movie.  Even if you don’t like racing, it’s still a great watch!  Sending our positive vibes out West for our good friend.  You can check up on his progress through his Instagram (@brettstepanik), call ins or via tracker.

On a side note, with the growth of cycling, it is inevitable that the industry changes to serve new needs.  This race in itself, has defined a whole new genre in cycling: bikepacking.  With it comes new products like frame bags, large saddle bags, and burly cages.  It even serves to look at the bike in a whole different way.  Now add new technology and it has become much easier to escape into new adventures.  It is truly amazing that there are a lot more products available for all different types of riding experiences.  What an exciting time for us bike folks to live in!


Good morning everyone!  The sun is shining and it looks like it’s going to be a beautiful day.  Now that 2015 is halfway done, we can say that this year has been like no other.  Even with 7 full timers (the most we’ve ever had), a bunch of awesome new displays (set up by our amazing Amber!) and a complete overhaul of how we run the business, the shop is still staying incredibly busy (2-3 weeks out on tune ups!).  It’s been such a pleasure to work on everyone’s bikes, even though we have to wrestle with most of them 😉  We have a very different approach to how we run a bike shop and we are just so thankful that people keep coming to us for our services.  End all we love riding bikes and we want to share that love by fixing up your bikes.  Hope you have a great week!  Keep posted, we have lots coming up!

Want a jersey?

We’ve had a lot of requests for jerseys so we’re launching an order on Monday!  To check out our typical run of models and prices please go to our jersey Flickr album.  To check out more models please head to Verge’s website.  Feedback from our customers and riders indicates that bibs and jerseys run a little small so go for a size up.  We also have a good run of models at the shop if any want to try out some sizes.  This order is slated to arrive mid June.

Email us at with any questsions.  However, if you want to order anything, you must drop by the shop or call 608 244 0009.  There is a $50 deposit required for each piece ordered.  All orders must be in by noon on Monday 5/18/15.  We are also working on the #revcyclingclub so that we can offer support to those who would like to race with the Rev colors.  More on that soon!  Love seeing all the Rev jerseys on rides/races!


Mark repping Revolution Cycles!


Marquette MI

Rev Crew and Friends in Marquette MI!

UntitledIt’s so great to see the bike industry embrace touring.  Now more than ever, there is so many products available to suit your adventurous needs.  Blackburn has really stepped it up this year with the new products like their Outpost Front and Rear racks. Carry even more with their Outpost Cargo Cage, which can fit in your water bottle mounts or on new fork mounts that are becoming more commonly place on bikes like the Surly Moonlander.  Swing on by and check out our new stock of Blackburn products!

UntitledHey everyone, say hello to Mitch (guy with the helmet on)!  Mitch has been a friend of ours for many years and after a 7 year hiatus, he has returned back to Madison.  In his time away, he has become an excellent mechanic and a lover of those fat tired Surly bikes.  Needless to say he is quite a rad dude and you will be seeing him up front with Jeff (guy pointing the finger) helping you all out.  Come by and say hello, he’s not shy.


Hello everyone! So we’re still very busy (which is a great thing!). Again, we will ONLY be open today from 4:30 – 6:00pm. To be honest, the reason why it’s been so busy here at Rev is because the Spring season came one whole month early. The flood of customers don’t really come in until the first week of April, which would have given us time to finish up reconstruction and hire a couple of new employees (who coincidentally are not available until the first week of April).  So at the current moment, we are a little short staffed and have a mountain of things to do (but don’t worry, we’re on it!)

Due to the the growth of cycling in this wonderful city, we have seen the business grow beyond what we thought it could be. So with the change of times we are striving to be more efficient and organized while still being the same Rev that people have grown to love. What’s going to change? Faster turn around times for repairs and custom builds, better product displays, more events (ie rides,races, and parties), more involvement in the cycling community, and much more! It’s been a difficult journey to this point but we are ecstatic to continue to provide anyone with a welcoming place for all things bike related. So again, thanks for all your patience and your business! Hope to see you all in the shop/road/trails!

— Earl

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