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I am really excited to announce that I will be representing Bell Helmets as a Joy Ride Ambassador for 2016! The program was founded to inspire AND enable female mountain bikers, of all levels, to ride and to ride more often.
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First thing first, why do we need women’s only events and rides?  As someone who has been working in a male-dominant industry, who had very few female friends up until the last couple of years, rides regularly with “the boys”, and is pretty content with it. Really, what is missing? Women have a lot of shared experiences because we are all women and we face similar challenges negotiating life. We have similar experiences from childhood and our relatively gendered upbringing. Our friendships are a kinship that is different than of those with the guys. When it is just women we make the rules. Society likes to be kind of judgmental towards women and occasionally it is nice to be judged a little less, especially when trying something that can seem kinda scary.
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My hope is to ENCOURAGE women to give mountain biking a shot. I want to provide resources and support to make every ride a positive experience. There is one too many stories of the dreaded first time mountain biking that ends in tears..one being mine. For me riding has become empowering. I am the first to admit I don’t have all the skills, I still jump off and walk my bike when I’m not feelin’ it, but riding your bike up rocks and over roots is undoubtedly an awesome feat that I would love to share!
Seriously tho, I just want to ride my bike and get rad, maybe there is some girl talk in the woods, then drink wine!
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We post ride and event information on the Revolution Cycles Facebook page  and the She Shreds Facebook page.
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Any questions feel free to email Amber at sheshredsmadison@gmail.com

-Amber

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