Thursday Night Ride

This last Thursday Night Ride was phenomenal.  The brisk Fall weather and rolling hills of the west side of Madison was the perfect backdrop for an evening ride.  We took a couple of beverage breaks by the the water and a stop at Michael Frozen Custard and One Barrel.  It was a great night to share with friends exploring this great city, hope to see you there this week!

Who’s pumped for winter?! Surly Ice Cream Truck fat bikes are available!

Finally we have Rev water bottles in stock! $8 for the large ones, $6 for the small ones.

This video has been out for a couple of weeks but if you have 15 minutes to spare, check it out. Dave makes some amazing points on how the bicycle can really be a positive impact in our communities. This involves getting more people excited to ride bikes which means bridging gender and race inequalities. I especially like the point about the true costs differences between living centrally in a city versus living in the sububurbs.

Watch this and think about Dave’s points. I’m sure it will make interesting conversation with colleagues, friends, and family. Regardless, lets try and make things better for our communities. We at Rev are trying to do that by making your bikes safe and fun to ride!


We’ve switched our mountain bike rides to Sunday! Today we head to secret trails that need a little grooming. Meet at the shop at 2:45 for trail maintanence or at 5:00 for the ride. It’s not far from the shop!


Well that was fun! Yesterday we were joined by one year old Angus, the youngest rider on our Thur Night Ride! We headed to Gov Island and hung out on the shore of Mendota. It was a beautiful evening!

Thurs Night Ride is on! But we’re changing it up a bit. We’re switching mountain bike rides to Sunday evening and doing more casual bike rides around town on Thursdays. These Thurs rides will consist of bike paths, roads, and some gravel so bring a bike with slightly fatter tires than skinny road ones (a lot of us are just going to ride our fat bikes!). Tonight we’re heading north! Meeting at the shop at 6, heading out around 6:15. More details on the Sun ride soon!


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