Brett Stepanik on The Radavist

So proud of you Brett!  Our very own part-time wrench / full time photographer (check out is work here) is taking on the tremendously difficult Tour Divide Race for the second time!  This is a ~2700mi race that spans the Continental Divide trail; from Banff Canada to Anelope Wells New Mexico.  To get an idea what these racers must endure, I highly encourage watching the Ride the Divide movie.  Even if you don’t like racing, it’s still a great watch!  Sending our positive vibes out West for our good friend.  You can check up on his progress through his Instagram (@brettstepanik), call ins or via tracker.

On a side note, with the growth of cycling, it is inevitable that the industry changes to serve new needs.  This race in itself, has defined a whole new genre in cycling: bikepacking.  With it comes new products like frame bags, large saddle bags, and burly cages.  It even serves to look at the bike in a whole different way.  Now add new technology and it has become much easier to escape into new adventures.  It is truly amazing that there are a lot more products available for all different types of riding experiences.  What an exciting time for us bike folks to live in!


Good morning everyone!  The sun is shining and it looks like it’s going to be a beautiful day.  Now that 2015 is halfway done, we can say that this year has been like no other.  Even with 7 full timers (the most we’ve ever had), a bunch of awesome new displays (set up by our amazing Amber!) and a complete overhaul of how we run the business, the shop is still staying incredibly busy (2-3 weeks out on tune ups!).  It’s been such a pleasure to work on everyone’s bikes, even though we have to wrestle with most of them ;)  We have a very different approach to how we run a bike shop and we are just so thankful that people keep coming to us for our services.  End all we love riding bikes and we want to share that love by fixing up your bikes.  Hope you have a great week!  Keep posted, we have lots coming up!


Want a jersey?

We’ve had a lot of requests for jerseys so we’re launching an order on Monday!  To check out our typical run of models and prices please go to our jersey Flickr album.  To check out more models please head to Verge’s website.  Feedback from our customers and riders indicates that bibs and jerseys run a little small so go for a size up.  We also have a good run of models at the shop if any want to try out some sizes.  This order is slated to arrive mid June.

Email us at with any questsions.  However, if you want to order anything, you must drop by the shop or call 608 244 0009.  There is a $50 deposit required for each piece ordered.  All orders must be in by noon on Monday 5/18/15.  We are also working on the #revcyclingclub so that we can offer support to those who would like to race with the Rev colors.  More on that soon!  Love seeing all the Rev jerseys on rides/races!


Mark repping Revolution Cycles!


Marquette MI

Rev Crew and Friends in Marquette MI!

UntitledIt’s so great to see the bike industry embrace touring.  Now more than ever, there is so many products available to suit your adventurous needs.  Blackburn has really stepped it up this year with the new products like their Outpost Front and Rear racks. Carry even more with their Outpost Cargo Cage, which can fit in your water bottle mounts or on new fork mounts that are becoming more commonly place on bikes like the Surly Moonlander.  Swing on by and check out our new stock of Blackburn products!

UntitledHey everyone, say hello to Mitch (guy with the helmet on)!  Mitch has been a friend of ours for many years and after a 7 year hiatus, he has returned back to Madison.  In his time away, he has become an excellent mechanic and a lover of those fat tired Surly bikes.  Needless to say he is quite a rad dude and you will be seeing him up front with Jeff (guy pointing the finger) helping you all out.  Come by and say hello, he’s not shy.

Yup, we still have a ton of repairs so again, we will ONLY be open today from 4:30 – 6:00. Also, Thurs Night casual road ride is on! Looks like a nice warm evening for it!



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